15+
years of strategic marketing expertise
(USA & Germany)
1.794+
conversion-optimizied
email marketing campaigns
81%
revenue increase
through email marketing
Are You Struggling with Online Marketing?
Problem #1
You're Invisible
You may have a beautiful website. But if potential clients can't find it, how much is it really doing for you?
Problem #2
A "Business Card" Website
You're making a costly mistake if your website talks about you instead of your clients. Because nobody falls in love with someone who only talks about themselves.
Problem #3
One-Off Clients
You invest a lot in new customer acquisition. You have an excellent offering and service. And yet, they don't return.
Certified in Conversion Copywriting, Inbound Marketing & UX Design
Sales-Boosting Texts = More Profit with a Smaller Marketing Budget
With sales-psychologically optimized copy, I transform your scrolling website visitors into enthusiastic fans.
This way, you get the most out of your online presence, and can comfortably max out your client capacity.
Automated Inquiries = More Time and Focus for Your True Passion
Imagine finally having the time and energy again to focus on what truly matters, both privately and professionally.
Sales-psychologically optimized texts act as your best around-the-clock marketing team.
I am incredibly grateful to Valerie for my website copy
...I was particularly impressed by her detailed target audience research, which not only formed the basis for great texts, but also helped me to sharpen my positioning...The texts were not only delivered on time, but also delighted me — they sounded authentic, personal, and tailored exactly to my target audience. ..
Vicky S.
The Most Underestimated Element of Online Marketing
...and how to turn it into your decisive advantage.
In traditional retail, it's long been clear: the better the sales team inspires prospective customers, the more the business grows. In online marketing, however, you rarely have salespeople who inspire potential customers. You're reliant on your online presence.
You only have a few seconds to capture the attention of your target audience. This is where they decide whether to keep reading or whether to go to your competitor. But what do most businesses in your industry do? Their texts were written in a hurry and likely haven't been looked at again in quite a while. They're crap.
Or even worse: An agency wrote the texts for you, but your authentic voice and DNA are hardly recognizable anymore. Fine‒tuning these lines of text turns skeptical visitors into enthusiastic project inquiries.
And the more your texts inspire your potential clients, the more people decide to spend their money with you. Lots of money.
Exactly these types of texts are what I write for you.
Because:
Reason #1
You expertise is better spent on what you do best, not on studying sales copy. You = Business
Reason #2
You have a great offer. With the right copy, it finally gets the attention it deserves
Reason #3
Sometimes an "outside perspective" is exactly what your business needs - and that's what I bring to the table
Who is Valerie Feurich?
15 Years of Marketing Experience
I'm a German native who lived in the USA for 18 years. That is where I discovered my passion for digital marketing, particularly copywriting.
Highlights:
- B.A. in "Professional & Technical Writing" with a minor in Psychology (USF)
- Most recent role: Lead the team as "Director of Marketing & Technology" for a U.S. company
- Certified Copywriter ("Copywriting MBA" - Germany)
- Certified Inbound-Marketer (Hubspot)
- Google-Certified User Experience (UX) Designer
Now I use my skills in both the German and US markets (in German or English), to help businesses win new clients.
Empathic and Highly Sensitive (HSP)
As a Copywriter, my work begins with an in-depth understanding of you, your offer, and your target audience. This approach creates marketing copy that appeals to your ideal client, arouses interest, and persuades them to take action.
Professional and Interested in Behavioral Psychology
My fascination with behavioral psychology and how it influences human decision-making is limitless.
Passionate About Female Finance
I know firsthand how life-changing financial independence is for women. That's why helping Female Finance brands reach and empower more women isn't just business—it's personal.
Empathy meets strategy — so your Female Finance brand becomes the one women trust and invest in
Words have always fascinated me — in stories and in marketing.
I still remember sitting cross-legged as a kid, writing stories into my little light blue notebook. Back then, I had no idea that this sensitivity to language would one day become my most powerful marketing tool.
Starting in 2010, I immersed myself in the world of e-commerce and digital marketing. That’s where I learned how even small improvements in conversion rates can generate major revenue gains.
To drive better results, I tracked and optimized key performance indicators like email open rates, conversion rates, click-through rates, and return on investment.
The numbers told me what was working — but the words told me why it was working.
While our business partner’s DVDs were barely selling, our numbers kept climbing quarter after quarter. The difference?
Her product titles and descriptions were abstract and vague.
Ours were clear, empathetic, and directly addressed our audience’s desires and pain points in simple, easy to understand language.
That’s when it clicked: Language isn’t a minor detail. It makes all the difference.
Because copy that helps women feel and envision their own potential transformation doesn’t just inform — it converts. That’s what copywriting does.
Today, I write words that move people — and move your KPIs. And with my background in e-commerce, I know how smart strategies drive online growth.
In 2024, I shifted to helping clients grow as a copywriter and marketing consultant. Today, I focus exclusively on Female Finance — because financial independence for women isn't just business for me, it's personal.
Now, I help Female Finance businesses, like apps, coaches, and platforms, use conversion copywriting to build trust, drive signups, and convert the right users into paying clients.
I craft copy that makes your value crystal clear — and connects you with women who are ready to transform their financial lives for good.
How can I help you exactly?
All types of copy that transform curious visitors into enthusiastic inquiries:
Website
You may have a beautiful website. But let's be honest: How many customers is it really bringing in?
E-Mail Newsletter
You may send regular E-Mail Newsletters, but are they actually helping you win new clients?
Social Media
You invest a lot of time and effort into designing new Social Media campaigns, but they hardly generate new customers?
1. Select an available appointment time in my calendar below for an initial 30-minute conversation.
2. Enter your information.
3. I this complimentary consultation, we'll explore how I can best support you.
4. During our call, you'll receive optimization suggestions and new ideas for your services. Ready for implementation.
5. If everything aligns, I'll create a customized offer for you, and we'll discuss our future cooperation.
The best feedback?
Satisfied customers.
“Valerie was recommended to me after I had a disappointing experience with another copywriter. The previous texts sounded impersonal and artificial — almost like they were written by an AI. That's why I was skeptical at first.
But Valerie quickly dispelled my concerns. She dealt intensively with my business, listened to me carefully, and made me feel like I was really understood. I was particularly impressed by her detailed target audience research, which not only formed the basis for great texts, but also helped me to sharpen my positioning. In a way, she put me on the right path.
Another plus point: Valerie informed me about every step and coordinated closely with me so that we “spoke the same language” at all times. The texts were not only delivered on time, but also delighted me — they sounded authentic, personal, and tailored exactly to my target audience. Corrections were hardly necessary.
I am incredibly grateful to Valerie for my website texts and the wonderful collaboration. I thank her from the bottom of my heart!”
Vicky S.
Every collaboration is unique, and I take on only a handful of clients.